Marketing Strategies to build a Robust eCommerce Omni Channel marketing
You build a perfect Online store but no traffic or audience. To show the world what you have built, you need to start marketing your online business. Here is the quote about Active advertising "the ability to grow a Online business and produce income comes down to being able to use Paid traffic to break even or better."
Focus on your active marketing and advertising efforts on no more than two traffic sources initially to build your brand. Use Google Adwords, SEO Optimization, and Social channels to start the marketing of your eCommerce brand.