Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines.
Multi-channel retailing can help ensure that you meet your audience everywhere you go and your device preferences. There is no end on where consumers can search and buy products with handy mobile devices.
Most people like to browse, read reviews, and compare pricing. Consumers might discover your product through social media, perhaps through an influencer they follow on Instagram or an image on Pinterest. Consumers with an intent to purchase will likely go directly to marketplaces or comparison shopping engines. From marketplace algorithms to better search results, multi-channel retailing lets you harness this technology, allowing your products to be found.