Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines.

Your audience can be reached everywhere and on any device preference through multi-channel retailing. There is no limit to where products can be searched and purchased by consumers with handy mobile devices.

Most people like to browse, read reviews, and compare pricing. Consumers might discover your product through social media, perhaps through an influencer they follow on Instagram or an image on Pinterest. Consumers with an intent to purchase will likely go directly to marketplaces or comparison shopping engines. From marketplace algorithms to better search results, multi-channel retailing lets you harness this technology, allowing your products to be found.