WHAT IS MARELLO?
Marello’s robust architecture propels Omni channel sales forward. Manage every distribution channel thus streamlining key back-office processes including order and inventory management. With a unique Unified Commerce Management solution, you can expand your Omni channel commerce business.
Your company is most likely well-versed in your customers’ requirements. Your aim is to keep up with their standards in every way you can. However, in today’s commerce world, consumer preferences are rapidly evolving, and it can be difficult to keep up. An Order Management System can be of assistance.
Customers have been conditioned by the digital era. They expect every aspect of their lives, including commerce, to be linked. This means they expect a consistent shopping experience across all sales platforms, such as the ability to pick up products in-store, the same pricing across all channels, and simple return options, among other things. In other words, they anticipate a real omni-channel experience.
MARELLO ORDER MANAGEMENT
Order Management is a difficult term to understand since it encompasses more than one form of business operation. The simplest way to consider order management is to think of it as a system that keeps track of all procedures related to customer orders. An Order Management System’s:
- bring together order data that are created by these processes
- streamline fulfillment,
- streamline inventory management,
- customer data collection
- enable for omni-channel capabilities
- and ultimately improve the customer experience
KEY BENEFITS
- Consistent, efficient order management throughout the order lifecycle.
- Lower return rates and improve customer satisfaction.
- Global order visibility and configurable, automated distributed order management operations.
- Adaptable for pure-players and Omni-channel businesses.
FOUR KEY ELEMENTS OF AN ORDER MANAGEMENT SYSTEM
1. ORDER MANAGEMENT
The heart of every Order Management System is Order Management. An interface for registering incoming orders, configuring order workflows, intelligent order routing, and inventory allocation logic is provided by an order orchestration engine. This includes not only normal procedures, but also special cases including recurring orders, pre-orders, back-orders, partial shipments, drop shipments, and order splitting.
2. CUSTOMER SERVICE
Any company must focus on providing a positive customer experience. Only the OMS has complete insight into an order’s lifecycle after it has been submitted. Orders must be visible from the time they are placed, regardless of the medium by which they were placed, before they are shipped and possibly returned to the customer.
3. STORE FULFILLMENT
Businesses with physical stores include special features in their Order Management Systems, such as tools that allow shipment from store inventory and pick-up in store. The majority of retailers discover that their multichannel solutions (WMS, POS terminals) are inadequate. Orders should be able to be fulfilled from all inventory sites, including warehouses and physical stores, using an OMS. A true multichannel customer experience is possible when all inventory locations are used.
4. ENTERPRISE INVENTORY
An Order Management System’s job is to accurately display inventory data around the organization. Inventory that is dispersed around several locations should be visible from a single point of view. It can be decided if a product is available for purchase and, if so, how it can be delivered this way.
Orders put via each channel should also reserve inventory. As a result, the OMS only permits the sale of goods that are truly available to the consumer.
Marello is best for e-commerce businesses of all sizes looking for a method to automate their back-office operations.
